I was at a party recently talking to a couple of Madrilenõs about holidaying in Spain and one of them mentioned how she'd only just recently (whilst in London) heard of the term 'Shagaluf' - the nickname that so may Brits have come to refer to the Mallorcan resort as. Funnily enough, it amused her so much she said she was quite curious to go there and see it!
Well, she might have to go sooner rather than later as the Mallorcan resort is in the process of getting a makeover.
Upping the swank at Sol Wave House hotel
Calviá Beach Resort owned by Melia Hotels want to up the swank to appeal to a different type of holidaymaker - preferably with more money to spend and ones attracted to more than 'drink all day for €12' deals. In a bid to transform Magaluf's image, they are looking to spend millions of euros over three years to renovate their hotels as well as work with with the area's bars, restaurants and shops to make changes and up their game. They want Magaluf to go upmarket and want the hotels and local businesses to provide the experience to go with it.
Already benefitting from renovations are two of the resort's hotels, which reopened recently - the Beach House Hotel and Sol Wave House Hotel. Aiming to be the party place to be seen and partying at, the group of hotels have been working in partnership with Wave House who are famous for bringing the movement of the ocean onsite at resorts through artificial wave technology. Wave House already have a reputation for creating spectacular daytime beach parties in cities including San Diego, Santiago in Chile and Singapore. The Calviá Beach Resort are banking on similar success in Magaluf too.
Inside the Beach House hotel
The group have also been working closely with Nikki Beach who own a chain of exclusive beach clubs in Miami's South Beach to create a luxury chill-out (or chic-out!) experience complete with Balinese day beds around channels of water. The hotel's Director told the Independent "We will have music playing through the day and then, at 7pm, the atmosphere will change. It will be more mellow and the beach club will be beautifully dressed for the evening". They still want Magaluf to be a place for people to party by the beach but this party's going to be altogether different - and pricier than the sort the area's famous for.
You're also unlikely to find an English fry-up here - the Beach House hotel will have yoga, pilates and personal trainers available for guests instead.
For Magaluf's image, this is just the beginning - although I reckon a part the makeover should see a new nickname doing the rounds… perhaps 'chic-aluf' will do!
Old Magaluf or new Magaluf or neither?
Wherever you fit, there's bound to be something to suit any sun-seeker on the Belaerics. And we have car hire throughout the islands that make up the Balaerics (that'll be Menorca and Ibiza along with Mallorca). Find out more and get a great deal quote in Spain car hire.