Even those most ardent of Benidorm admirers, will tell you that's it's good to break out and explore the areas around the megopolis that is Spain's biggest and most successful tourist destination.
Visit the beautiful village of Altea, perhaps shoot up the mountain to La Nucia's famous Sunday markets? (retro Spanish bric a brac anyone?) or a trip to Alicante is under an hour away... the choice is yours.
Don't forget to pack a couple of favourite CD's for the road trip!!