Like most Northern Spanish cities, Pamplona is sunked in a rich culture, a result of combining modern life with ancient traditions. Large outdoor concerts, International Film Festival and of course the world know "running of the bulls". The people of Pamplona like to do things they write about in foreign newpapers, which explains why so many tourist come here in the summer months. If you don't feel like running in front of the bulls then perhaps driving around would be a better idea, there is so much to see in this city and around. Don't forget your camera!